Datafeed Marketing Manager
Day to Day:
Oversee end-to-end operations of pay-per-click media channels including Paid Search, Product Listing Ads, Local Inventory Ads, among others Manage daily datafeeds to ensure properly transmission of product and inventory data to advertising platforms, and proper health of the feeds Lead team (comprised of both in-house and agency support) to effectively manage programs and achieve joint goals Track full spectrum of KPIs from leading indicators down to conversion metrics to ensure continuous performance optimization and improvement Manage budgets to meet our goals while staying within budget limits on a monthly/weekly/daily basis Develop strategic roadmap for growth through optimization projects, testing ideas, and other key initiatives Collaborate cross-functionally with other teams on various digital marketing projects Manage on-going test and learn environment to continuously test/fail/succeed/learn/iterate/scale Work closely with ecommerce/development team to ensure proper health of product datafeeds Day-to-day planning, execution, and analysis of paid-search and product listing ads programs Identify opportunities to improve channel performance, both online and in-store Must Haves:
5
years' experience with pay-per-click / paid search engine marketing Prior experience with Datafeed marketing (Product Listing Ads, Local Inventory Ads, Google Shopping, Google Merchant Center) Strong analytical skills:
must have expert knowledge of commonly-used digital marketing metrics and the ability to draw insights from them Proficient Excel skills Retail industry experience Recommended Skills Analytical Digital Marketing E Commerce Financial Management Metrics Microsoft Excel Estimated Salary: $20 to $28 per hour based on qualifications.
Oversee end-to-end operations of pay-per-click media channels including Paid Search, Product Listing Ads, Local Inventory Ads, among others Manage daily datafeeds to ensure properly transmission of product and inventory data to advertising platforms, and proper health of the feeds Lead team (comprised of both in-house and agency support) to effectively manage programs and achieve joint goals Track full spectrum of KPIs from leading indicators down to conversion metrics to ensure continuous performance optimization and improvement Manage budgets to meet our goals while staying within budget limits on a monthly/weekly/daily basis Develop strategic roadmap for growth through optimization projects, testing ideas, and other key initiatives Collaborate cross-functionally with other teams on various digital marketing projects Manage on-going test and learn environment to continuously test/fail/succeed/learn/iterate/scale Work closely with ecommerce/development team to ensure proper health of product datafeeds Day-to-day planning, execution, and analysis of paid-search and product listing ads programs Identify opportunities to improve channel performance, both online and in-store Must Haves:
5
years' experience with pay-per-click / paid search engine marketing Prior experience with Datafeed marketing (Product Listing Ads, Local Inventory Ads, Google Shopping, Google Merchant Center) Strong analytical skills:
must have expert knowledge of commonly-used digital marketing metrics and the ability to draw insights from them Proficient Excel skills Retail industry experience Recommended Skills Analytical Digital Marketing E Commerce Financial Management Metrics Microsoft Excel Estimated Salary: $20 to $28 per hour based on qualifications.
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